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Unleash the Power of Psychology to change behavior in favor of nature

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Natural scientists are in the majority in the field of nature conservation. That seems natural. However, when people are the cause of the problem, then people should be part of the solution. The time has come to combine psychology and nature conservation! If not now, then when?
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A provoking and stimulating speech, raising crucial issues and pointing out solutions. It is sad to see so many projects with high ambitions and good intentions fail. Why? Often because human nature is a blind spot for many conservationists. That’s only logical, because they are experts in the natural world. Studying homo sapiens however, reveals the secrets how to be more successful conserving nature.

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