New approaches to reducing demand for illegal wildlife products: what is working, where and how

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Sustained, evidence-based consumer demand reduction efforts are increasingly being employed to address the elephant poaching crisis, with promising results: We will share case studies and practical advice on engaging NGOs, government authorities, and corporate partners to conduct behavior change campaigns and support policy interventions on ivory

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As illegal killing for ivory decimates global elephant populations, with at least 20,000 African elephants poached each year for their tusks, conservationists and allies must increase efforts to address the consumer demand at the root of the poaching crisis. Promising interventions by a variety of NGOs and partners will be showcased, including digital precision marketing of ivory consumers using big data, insight-led online marketing, and targeted campaigns aimed at key demographics; panellists will also discuss the scientific theory, market research, and messaging strategies behind their work.