From the perspective of a popular science communicator who has presented geo-environmental and climate change issues through a 15 year partnership with BBC Science television, the session will showcase the challenges and opportunities for framing biodiversity concerns in a new media landscape in which conventional broadcast and print media are being challenged by emergent social and digital media. Drawing on a range of media case studies, it will highlight the importance of integrating understanding from the human and behavioural sciences to more effectively ‘sell’ planet Earth, and explore emergent marketing paradigms from sustainable business to advocate a purpose-led, ‘guide and co-create’ approach to communication training for the next generation of young scientists.
