Willemijn PEETERS

CEO, Searious Business

Willemijn Peeters is a renowned international speaker on circulair plastics. Being highly committed to preventing plastics from ending up in our environment, Willemijn founded Searious Business, an impact-driven company that helps major brands to close the plastic loop. Creating innovative, economically advantageous alternatives at the source, Searious Business strategically assesses internal plastic use and accelerates circular product & business innovation. Ultimate goal: zero plastics into our ocean.

Willemijn has been awarded with several titels, among which:
• Ocean Ambassador of the Netherlands;
• Green Solutions partner of the European Commission;
• Winner Plastic Recycling Europe Award 2018;
• Winner Energy Globe Awards 2018 - the Netherlands;
• Winner Dutch Design Awards 2019;
• Finalist for the Sustainability Leaders Awards 2020.