Biocultural branding for indigenous landscapes: Towards a global labelling system

Indigenous peoples' labelling initiatives – such as the Potato Park in Peru, the Maori Organics label and Karen branding in Thailand – have generated significant revenue and met biodiversity, cultural and poverty alleviation goals, without costly third party certification. Building on these experiences, IIED, ANDES (Peru), Leeds University and the International Network of Mountain Indigenous Peoples have been exploring the development of a global biocultural labelling scheme that is accessible to indigenous peoples worldwide. The session will entail: •Presentations on indigenous peoples' successful labelling initiatives, including the Potato Park, Maori Organics (Hua Parakore), Karen branding. •Presentation of the proposed global biocultural labelling scheme (key principles, management and financing). • Gathering views from indigenous and non-indigenous experts for the design of the global scheme and pilot testing It will bring together IUCN Members, Secretariat & Commissions