One of the primary goals of the EU Pollinator Initiative is to provide expert guidance to key sectors and industries across Europe in order to assist and encourage their efforts to conserve wild pollinators. To halt the decline of pollinators, conserve the ecosystems they enrich and improve their ability to provide the services which humans rely on, a broad spectrum of efforts and actions are required. IUCN Europe produced, together with a range of partners, technical guidance providing expert advice to multiple target audiences (including businesses, farmers, citizens, IAS managers and local authorities). In this session, key recommendations stemming from such technical guidance will be presented.