This session will engage conservation decision-makers, governments, practitioners, area managers, funders and potential private sector partners in a dialogue on what is truly needed to achieve long-term protection of conservation areas. Over the past two decades, the Project Finance for Permanence (PFP) approach has become a gold standard for conservation planning and finance across the world. An innovative method, PFP gets beyond a short-term, piecemeal approach to conservation and secures system-level outcomes with comprehensive, country-driven initiatives. With over US$800M of programs in development or implementation that bring together the largest public and private funders in the world – PFP has huge potential. We are looking for places to replicate this approach and will share our methods through the story of one of the greatest conservation successes that the world has never heard of: Bhutan for Life.